John Seroff,
Public Relations & Communications

John Seroff runs GreenHouse Publicity, a boutique PR, copywriting and marketing agency that specializes in live performance, predominantly for not-for-profit organizations, festivals and venues. Over the past two decades, he’s worked with SummerStage, Lincoln Center, Doctors Without Borders, Joe's Pub, Bryant Park Picnic Performances, The Town Hall, Japan Society, New Jersey Performing Arts Center, The University of Massachusetts at Amherst, National Sawdust, NY Hot Jazz Festival, Greenwich House Music School, Caveat, B.B. King Blues Club, Young Audiences New York, Pace University's Schimmel Center, HONK NYC!, Highline Ballroom, Celebrate Mexico Now, Made in New York Jazz, QED and many more. John has written culture coverage and artist interviews and profiles for WhatShouldWeDo.com, MTV URGE, Salon, JazzTimes, GlobalRhythm, Stylus, The Singles Jukebox, The Village Voice and Brooklyn Vegan. In the early 2000's, his trendsetting music website, The Tofu Hut, received over 2 million unique visitors and was highlighted in features for Newsweek, Reuters and Blender. He uses his Instagram as a window into his ongoing ceramics practice and spends most of his days listening, watching and learning as fast as he can.